The great artists of Paris led the poster movement during the period 1880-1920. From Jules Cheret, “The Father of the Poster”, to Alphonse Mucha, “The Father of Art Nouveau”, to the most famous of them all Toulose-Lautrec a new form of advertising, and in effect a new form of art, was born. Other notable artists from this grand period include: Berthon, Steinlen, Tissot, Bonnard. This form of expression revolutionized the world of marketing while at the same time adding life, energy, and charisma to the world of posters and to the art world as a whole.